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The Best Video Game Affiliate Programs You MUST Know
The video-game industry is already one of the most profitable in the world and keeps increasing every day. Until 2025, it is expected that the gaming industry will reach $300 billion in value, according to a Global Data Report. With these numbers, many people are probably asking how they can make money in the video-game market.
And the answer to this question is simple: Gaming Affiliate Program.
Table of contents:
What is a Video-Games Affiliate Program?
How Gaming Affiliate Programs are Becoming a Lucrative Business Model
Best Gaming Affiliate Programs
Secret-Lab Chairs Affiliate Program
Others Gaming Affiliate Program to Check
What is a Video-Games Affiliate Program?
Companies and eCommerce from the industry, such as Razer, Twitch, and Origin, will “pay” you to link their online stores to your site, gaming blog, or other platforms where you produce content focused on the gaming niche. That way, you will become one of their affiliate marketers.
As an affiliate marketer, you will be paid per sale. You will receive a percentage of every sale coming from your website or blog through the gaming affiliate program.
The gaming affiliate programs give you a referral link, which gamers will use to access their selling pages. The companies will use this referral link to track how many new visitors they got from your website and to see if their visit resulted in a sale. If it does, you win!
Many gaming affiliate programs announce different products, such as games, gaming accessories, gaming laptops, and gaming PCs. In some cases, promoting games is a common practice as well.
Normally, a gaming affiliate program gives you the total time potential customers have to come from any of your referral links and purchase the product on their website. Since they measure this time with a cookie, it is called the sale Cookie duration, and, for you to be paid, the client must buy the product during this time.
For example, if your gaming affiliate program has a sale “cookie duration 60 days”, it means that your client must buy the product accessed through your affiliate offers in 60 days for you to get paid.
How Gaming Affiliate Programs are Becoming a Lucrative Business Model
Affiliate networks and affiliate programs are becoming trustworthy and easy ways to earn money, and, therefore, they are experimenting with a good increase. Affiliate marketing spending will reach the mark of US$8.2 billion in 2022, according to Statista, and it doesn’t stop there. At least 81% of online brands work with affiliate marketing in their business, as Findstack reports.
On the other hand, time spent in video games increased by 14% in 2020, reaching 8 hours and 36 minutes, according to the State of Online Gaming, from LimeLight. It may have started as “just a hobby,” but now, it is something way bigger.
Besides that, only in the United States, gamers spent a record of US$ 11.6 billion in the second quarter of 2020, according to Statista. Considering all that, it’s natural to unite the affiliate network to the gaming market and create gaming affiliate programs.
Best Gaming Affiliate Programs
Now that we’ve already explained what an affiliate program is, let’s look at the best Gaming Affiliate Programs available. Remember that you don’t need to hold yourself to a single gaming affiliate program.
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RoyalKey Affiliate Program
This is one of the best programs for affiliates to work with and promote. RoyaCDKeys is a service that sells game keys (game digital codes) with instant delivery of the latest games. They also offer Windows, Office, and antivirus software at attractive prices, which will surely improve the number of sales you can achieve.
Here, the affiliates will promote games and software and start receiving a 7% commission whenever their referrals buy a product. You also will have a 30 days cookie duration, which is fair in this sub-niche.
- CPA: Cost Per Sale
- Commission Rate: 7%
- Cookie Duration: 30 days
Razer Affiliate Program
Razer is mainly a great producer of high-performance hardware for laptop and desktop PCs, but they also work with gaming peripherals, like mouse-pad and keyboard. Their gaming products are the default choice for most gamers.
Curiously, they also have an energy drink called Respawn. Helping them sell their video-game accessories (and drinks) may get you a significant profit. You just have to sign and get the links.
They have one of the best affiliate programs and are looking for partners as ambitious as themselves. It has a free sign-up and a 10% commission rate, which is pretty good considering that they don’t demand entrance payment and all their platform offers to gamers when it’s time to play.
- CPA: Cost Per Sale
- Commission rate: 10%
- Cookie Duration: 30 days
- Affiliate Software: Impact
Nvidia Affiliate Program
The next affiliate program on our list is the Nvidia. The company started back in 1993 when everyone knew them as Computer Video-cards or GPU (Graphics Processing Units) producers. Now they are the only independent manufacturer of chipsets in the world.
They are PC Gamers’ first choice when buying GPU, but Nvidia is also known for its Streaming Media Players and AI development Workstations.
They have an Affiliate Program as well. Its commission rate is only 2%, but since they have the most required GPU of the market and their prices are at least US$ 300 each, you can make good money after you sign.
- CPA: Cost Per Sale
- Commission Rate: 2%
- Cookie Duration: 45 days
- Affiliate Software: Rakuten Advertising
Logitech Affiliate Program
Logitech is best known for its keyboards and mice, but they also produce a series of other accessories, such as gaming mouse-pads and noise-canceling headphones. They are also one of the most searched brands for the flight and drive simulator’s sub-niche.
Becoming one of their gaming affiliates means you will work with another popular brand: Astro Gaming. It’s because Logitech bought the award-winning gaming headsets producer. Besides Astro Gaming, their affiliate program lets you work with brands like Logitech G, Blue, and Ultimate Ears, with a different commission structure and product list to promote for each.
Working with Logitech will give you the chance to advertise many products, such as high-quality headphones and other high-quality audio equipment. Almost all of them are products with high prices and an average order volume of US$125.
- CPA: Cost Per Sale
- Commission Rate: Depends on the brand (starting from 4%)
- Cookie Duration: 30 days
- Software: Impact
Twitch Affiliate Program
The Gaming Streams are an extremely important part of the gaming industry. Twitch is just the “ruling king” of the streaming industry since no one is even close to taking them down. They also work with affiliate marketers and. That said, you will be working on game sales and in-game items.
Their program is not open to anyone. So you can’t just stream a popular game and become an affiliate. At the time of writing, to become one of its affiliates, you must be one of its content creators with at least 50 followers, 500 minutes of streams in the last 30 days, 7 unique days of streams, and at least 3 simultaneous viewers on the platform.
- CPA: Cost Per Sale
- Commission Rate: 5%
- Cookie Duration: 30 days
- Software: In-House
GameFly Affiliate
This is one of the first companies to work with a rental model doing a service similar to what Netflix does. You can choose the platform you play there, as it sells games for major consoles or PC games. It is still in high demand because they work with some of the hottest games, such as Assassin’s Creed, Far Cry, God of War, and Watch Dogs searched by most players.
You can also buy games. No matter if you’re looking for the most popular games, if you are a casual games player or one of the most hardcore gamers, they will have something in store for you.
GameFly service Program is managed by Commission Junction (CJ Affiliate Network). They are one of the best affiliate networks and can give affiliate marketers all the support they may need.
In their program, you will promote subscriptions and get a US$15 commission every time you lead a customer into signing a trial or making a subscription. If your link tracking ends with a new game sale, you receive 10% of the money.
- CPA: Cost Per Sale and Cost Per Lead
- Commission Rate: Up to 10%
- Cookie Duration: 30 days
- Software: CJ Affiliate
Secret-Lab Chairs Affiliate Program
As its name suggests, Secretlab is a company that produces high-quality gaming chairs that ships its products to more than 50 countries. Also, they have one of the best drive conversion rates on their site, close to five times the average for gaming.
These conversion rates are accompanied by a 12% commission per sale and the opportunity to work and promote one of the sub-niches that gamers are always looking at. Seams like a great deal with a lot of earning potential.
- CPA: Cost Per Sale and Cost Per Lead
- Commission Rate: Up to 10%
- Cookie Duration: 30 days
Microsoft Affiliate Program
Microsoft’s importance for the development of the game’s universe is impossible to quantify. Today, they are known as the creators of the Xbox gaming consoles, but that is not all. Back ages ago, before the gaming computers and video games, PCs were used only by Computing absolute nerds, since they were really hard to use and expensive.
But that changed when Microsoft brought the Windows operating system to the public. That, alongside other many things, made gaming on computers possible, revolutionized the gaming experience and the game’s world
Their affiliate program is focused on Xbox sales, selling the game consoles, accessories, and the new console games. It has a 2% commission, but, considering the brand’s strength, you can profit and get money by linking their site.
- CPA: Cost Per Sale
- Commission Rate: 2% in consoles and accessories sales
- Cookie Duration: TBC
- Software: CJ Affiliate
Leprestore Affiliate Program
Leprestore is not like the normal sales or eCommerce websites. They work with boosting services for online games like World of Warcraft (WoW Classic), Apex Legends, and Destiny 2. It may look that there is no demand, but, for gamers, getting their counts boosted sounds interesting. This way, the company playing services are highly-requested and a lot of people purchase them.
Their affiliate program has one of the greatest cookie duration times, with 90 days. The commission rate you get is 15%.
- CPA: Cost Per Sale
- Commission Rate: 15%
- Cookie Duration: 90 days
Epic Games Affiliate Program
Epic Games is one of the greatest names in the industry. The company revolutionized the Battle Royale mode with Fortnite but they are also behind the Unreal Tournament and Infinity Blade.
Due to its brand strength, they are restrictive about who can be their affiliate. To work with Epic, you must have at least a thousand followers on one or more of the social platforms below. Otherwise, they won’t accept you.
- Twitch
- VK
- YouTube
If you reach their partnership demands, the affiliate program grants you a commission of 5%, with a 30-day cookie duration. Considering the brand and all of their marketing activities looks like good business.
- CPA: Cost Per Sale
- Commission Rate: 5%
- Cookie Duration: 30 days
Others Gaming Affiliate Program to Check
We have already passed through the best, in our opinion, affiliate programs. However, if you haven’t found anything that suit you yet, here’s a list of some other affiliate programs:
- Big Fish Games
- Final Mouse
- Green Man Gaming
- Gamer Dating
- Origin PC
- Zygor Guides
Conclusions
If your focus is creating content and you are utterly obsessed with increasing your affiliate business, now you know how to make money exploring the growing gamer world. Affiliate programs are a great way to build a constant cash flow with many options to choose from.
